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Supercars Club Arabia

Brooklands Hotel hosts an exclusive supercars event

The Brief

The exclusive Supercarsclub Arabia organises two tours every year for its members and Surrey-based event planners MGN Events was approached by the club to arrange the launch party and closing ceremony for its 12-day European tour, Euroabia, which was to start and finish in the UK. Services for the event had to include end to end event management, including venue finding, delegate management, production and event design.

The Challenge

Since delegates were travelling from all over the world to take part, including many from the UAE, the venue needed to be within easy reach from London airports. Finding a suitable location that also offered easy road access to the Channel Tunnel, in order to get to France, was also a key consideration. The cars themselves also presented an interesting logistical challenge – secure parking for the 18 supercars that would be taking part in the tour was an absolute essential.

The Solution

Where would be more appropriate to hold a motor-themed event than Brooklands in Surrey with its rich motor racing heritage. The independent and boutique Brooklands Hotel was the perfect luxurious venue in which to host both events – it tied in perfectly with the motoring theme and also offered sufficient space outside to create a real spectacle and exciting atmosphere for onlookers.

Success largely rested on ensuring a high quality experience that would reflect the brand reputation of Supercarsclub Arabia and that of the event sponsors – with luxury brands such as Harrods involved, the event had to stand up to close scrutiny by brand managers that needed to be confident that their brands were associated with the right type of event.

MGN’s design team came up with a clean and stylish concept and dressed the hotel’s reception and event spaces so that delegates would feel like true racing champions – from the white carpet entrance and branded flags to the sponsors board that provided a backdrop for photographs and glamorous hostesses. Supercarsclub Arabia’s film of Euroabia,  features footage of the launch party and closing ceremony for club members and sponsors and gives just a small snapshot of each event. The launch weekend also attracted hundreds of people keen to catch a glimpse of so many supercars in one place at the same time – a million-pound Bugatti Veyron was a particular draw – and Brooklands Hotel welcomed everyone who wanted to be part of the experience.

At each event delegates and sponsors enjoyed an overnight stay with dinner at Brooklands Hotel. And naturally, the fleet of supercars were looked after with absolute care and attention for the duration.

The Result

Mike Walker, Managing Director of MGN Events, commented: “As event planners we like to push things as far as we can to ensure that the experience exceeds client expectations. The team at Brooklands Hotel was fantastic – never fazed by what we wanted to achieve, they shared our commitment to make things happen, even the prospect of having millions of pounds worth of cars on site!”

“Our whole ethos is the ‘Make It Happen’ for our clients” said Marco Gervasoni, General Manager of Brooklands Hotel, “so when we received the enquiry from MGN Events we were delighted to be able to work alongside them to host such a prestigious event.”

And the client was equally happy: “Thanks for absolutely everything! The sponsors were thrilled with the branding and both events were a huge success!”

Based in Surrey, leading event planners MGN Events works with corporate and private clients to create unforgettable parties and events.

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